Corporate Branding, Customer Journey Mapping, and Customer Experience
Leveraged Delta Data Software, industry leader in mutual fund trading, data management, compliance and analytics, CEO as a thought leader.
Influencer, Thought Leadership and Public Relations
Branded the ClientLoyalty cloud-based SaaS enterprise relationship management software startup from beta to full launch.
Digital, Social and Content Marketing Strategy
Leveraged the LiveCode software solution for mobile apps and coding with a Community Outreach Program. The program taught individuals how to code apps throughout New York City. Repositioned LiveCode with a crowdfunding campaign for individuals with autism, launched at the UN World Autism Day. The campaign received global coverage, concluding with ringing the opening bell at Nasdaq.
Media Relations and News Coverage
Media relations work to secure interviews and features in print and digital outlets, event coverage for industry associations and corporate groups, and expert contributions for business and trade media.
New Product Launches, Book Promotion, E-Mail Marketing, and Crowdfunding
Analyzed customer segmentation and led public relations outreach for Vayoola, MarTech startup’s crowdfunding campaign for ActiCool, cooling shirts, which was fully funded.
Differentiated renown and new book authors with original book cover designs, websites, social media and promotion for Ghostbooksters.com.
Identified an untapped niche in the global jewelry industry creating a new brand strategy, positioning, visual and verbal identity for a small business importing jewelry from Paris and the south of France to the US.
Speaking, Training, Event Coverage and Community Service
Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. From General Electric to Burson-Marsteller, and other B2B2C firms, we offer big agency know-how, entrepreneurial spirit, agility, and customer-centricity.
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RT @contently : Video: Why B2B Companies Have a Content Marketing Advantage: https://t.co/MUnWcD0R0p by @JoeLazauskas https://t.co/FjfnRWVK7s