Corporate Branding, Customer Journey Mapping, and Customer Experience
Differentiate B2B2C clients with targeted omni-channel marketing communications throughout the buyer journey.
Influencer, Thought Leadership and Public Relations
Position industry leaders, entrepreneurs, and visionaries with original and thought-provoking content in different forms to engage and build trust with customers, prospects, and the media.
Digital, Social and Content Marketing Strategy
Leveraged the LiveCode software solution for mobile apps and coding with a Community Outreach Program. The program taught individuals how to code apps throughout New York City. Repositioned LiveCode with a crowdfunding campaign for individuals with autism, launched at the UN World Autism Day. The campaign received global coverage, concluding with ringing the opening bell at Nasdaq.
Media Relations and News Coverage
Research, trend-watching, and event coverage, and expert contributor industry articles for print and digital publications, podcasts, and industry and business associations.
New Product Launches, Book Promotion, E-Mail Marketing, and Crowdfunding
Analyzed customer segmentation and led public relations outreach for Vayoola, MarTech startup’s crowdfunding campaign for ActiCool, cooling shirts, which was fully funded.
Book promotion for new and existing authors with unique cover designs, new websites, event, and email marketing, social media, videos, and media outreach.
Founded a business importing jewelry from France to the U.S which included, branding, merchandising, marketing, building relationships and identifying show opportunities at magazines, including, Vogue, Vanity Fair, and Glamour. Participated in holiday events at investment banks, law firms, hospitals, country clubs, and private homes.
Speaking, Training, Event Coverage and Community Service
Speaker at universities and companies, writer and contributor at global and national business and industry events, a judge at the Girl Scouts App Pitch Fest, and mentor business colleagues and students
Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. From General Electric to Burson-Marsteller, and other B2B2C firms, we offer big agency know-how, entrepreneurial spirit, agility, and customer-centricity.
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RT @Forward_Lane : It was such an experience talking to the Co-president of Cowen and Company about the devolution of big banks and how the…