Today, information is a commodity. With 1.65 billion people on Facebook monthly, four billion video views on YouTube daily, 310 million people on Twitter and 400 million active monthly users on Instagram, how do you break through?
We provide our clients with counsel across the spectrum of communications with branding, content creation, strategy and positioning, regardless of size or budget.
Together, we determine best current industry practices for your business. Here are some statistics to get you thinking about your 2017 goals.
Most importantly, Harvard Business Review September 2016 reported, “Good brands have high satisfaction ratings but that’s not always enough. It’s the customers who also form an emotional connection with the brand who are 25-100% more valuable in terms of revenue and profitability.”
Forbes 2016: Ten Essential Content Marketing Tactics: Market Research, Competitive Research, Written Content, Visual Content, Personal Branding, Guest Posting, Customer Service, Influencer Marketing, Social Distribution and Syndication, Email Marketing
LinkedIn Marketing Community 2016: Top Five Content Marketing Challenges: Lack of Time to Create Content (51%); Producing Enough Content Variety/Volume (50%); Producing Truly Engaging Content (42%); Measuring Content Effectiveness (38%); Developing Consistent Content Strategy (34%)
Social Media Examiner 2016: Eight Essential Elements of a Social Media Strategy: Identify Business Goals, Set Marketing Objectives, Make Objectives Specific (measurable, achievable, relevant and time-bound), Identify Ideal Customers, Research Competition, Choose Channels and Tactics, Create a Content Strategy, Allocate Budget and Resources, Assign Roles
Content Marketing Institute 2016: When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors
2016 Content Marketing Trends-North America Content Marketing Institute/Marketing Profs:
Effectiveness Tactics for B2B Companies: In-Person Events, Webinars, White Papers, Videos, e-Newsletters, Research Reports, On-Line Presentations, Blogs
Effectiveness Ratings for B2B Social Media Platforms: LinkedIn, Twitter, YouTube, SlideShare, Facebook, Instagram, Pinterest, Google+
B2C Content Marketing Tactic Usage: Social Media Content (other than blogs), Illustrations/Photos, eNewsletters, Videos, Website Articles, Blogs, In-Person Events, Infographics, Microsites/Separate Website Hubs, Online Presentations, Branded Content Tools, Mobile Apps, Print Magazines, Webinars/Webcasts
B2C Content Marketing Social Media Platform Usage: Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram, Pinterest
Curata 2016 Top Five Skill-Sets Missing From Today’s Content Marketing Teams: Content Creation; Content Marketing Leadership/Strategy; Promotion; Performance Management/Metrics Orientation; Subject Matter Expertise
Econsultancy 2016: Three-quarters of companies agree that email offers “excellent” to “good” ROI