Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. From General Electric to Burson-Marsteller, and other B2B2C firms, we offer big agency know-how, entrepreneurial spirit, agility, and customer-centricity.
Today, the digital age has changed everything and the buyer is in-control. Consumers are overwhelmed with thousands of marketing messages from videos, online presentations, infographics, blogs, articles, tweets, Facebook posts, and more.
Businesses must be customer-focused but Gallup reports only 29% of business-to-business (B2B) customers are fully engaged. – August 2016. As more options emerge, outlining your goals and focusing on the customer are critical to success.
Do you know what your core value and purpose is to your customer? Whether its functional, emotional, life changing or provides social impact, doesn’t always correlate with pricing, new product development or service improvements.
Your brand may have good ratings, but those who make an emotional connection are 25 -100% more valuable in terms of revenue and profitability. – Harvard Business Review 2016.
Amazon, for example, scores high on functional elements, such as reduces time and saves costs, but Charles Schwab and JetBlue score high on customer experience ratings because they connect emotionally.
We differentiate your brand, service or product in our hyper-competitive business marketplace across the spectrum of communications, including:
- Internal and External Personal and Corporate Branding
- Documenting A Content Marketing Strategy for Innovation
- Identifying Target Audiences with Persona Development
- Content Mapping Throughout the Buyer Journey
- Pinpointing Effective Marketing Tactic Usage
- Isolating Effective Social Media Platform Usage
- Determining Necessary Paid Advertising Usage
- Engaging with Customers, Prospects, Influencers and the Media
Wendy’s clients have included: Technology and software firms, FinTech, SaaS, small-to-medium size businesses (SMB’s) and startups in marketing technology, crowd funding, mobile apps and publishing.
Wendy speaks at companies about: “Breaking Down Silos,” “Changing Mindsets,” “Hiring and Groupthink,” “Working with Multigenerational and Diverse Workforces,” and, “Business-to-Business (B2B), Marketing, Public Relations and Social Media.”
At colleges, Wendy guest lectures about: The differences between marketing, marketing communications, public relations, social and digital media; illustrates real-life examples of current campaigns, and discusses, “How to be an effective communicator for yourself and your clients.”
Wendy is a published writer and covers marketing, communications, public relations, customer satisfaction (CX), financial communications, FinTech, social media, and provides event coverage.